Uber thinking goes beyond taxis
From its beginnings in the early days of the last decade, Uber was clear about its plans for long-term disruption to the transport system - and of a willingness for self-disruption too.
From its beginnings in the early days of the last decade, Uber was clear about its plans for long-term disruption to the transport system - and of a willingness for self-disruption too.
Greg Marsden led a team that has closely tracked the changes that restrictions brought to our established behaviour patterns and analysed their implications. He strongly believes that the changes are both surprising, significant and structural.
Planning how we cater for future personal transport needs, and in particular for the future of the private car.